Discover Your Coaching Niche

This is the second part of an article on the myths about getting clients.

In the last posting, we outlined coaching marketing myths one to three.  In this posting we cover myths four and five.

4. You Can Coach Anyone

Myth four is “When you’re a coach, you’ll appeal to anyone who wants coaching”.

No you won’t!  The coaching market has matured in the last few years.  Prospective clients are no longer asking for any old coach, they’re asking for a specialist coach to help them accomplish a specific thing, or overcome a specific problem.  Hence the proliferation of marketing coaches, weight-loss coaches, career coaches and the like. 

You must focus your marketing promotion on a target market that want what you can specifically and uniquely deliver.  This implies knowing precisely what you can deliver, and which sector of the market values it.

5. Put up a Website

Myth five is “If I put up a website I’ll get loads of clients”.

Try it and see.  A coaching website on its own, with no traffic will do nothing for you.  A website is but one component of an overall online and offline marketing strategy. 

Does this mean you shouldn’t have a website?  Not necessarily, but on its own the effect will be limited.  For it to work for you there needs to be a compelling reason for your target market to visit your website.  Putting up a few articles on the difference between coaching, counselling and consulting and having some testimonials is no longer enough.  Sorry!

Myths 6-7 will follow in the next postings.

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