Discover Your Coaching Niche

Coaching MegaTrend 7: Availability of Web-based Technologies

We are in the midst of an explosion in the availability of affordable, easy to use web-based technologies.  And savvy coaches are beginning to realise what benefits this can have to their coaching practices.

A coach’s website is taken for granted these days, as is a their newsletter.  If you look at several coaches’ websites you’ll see a remarkable consistency.  They no longer differentiate.  The area in which to compete has moved on. 

Audio and even video are creeping into coaches’ websites.  But the coaches who will succeed are those offering something that their market want – their content must be relevant and valuable to their target market. 

Those coaches who utilise teleseminars, autoresponders and increasingly blogs that meet a client need will prosper.  Those that do not will fall by the wayside.

The next big technology trend is likely to be coaches’ podcasts. And the same dynamic will apply – the content must be relevant and valuable to the client.  In the next six months we forecast a flood of coaches’ podcasts – and 90% which will not be around six months after their inception.

We’re seeing far more use of internet automation – for keeping in touch with prospects via autoresponders and newsletters, for online surveys, membership sites… …the list is long and growing.

The winners in the use of the web-based technologies will be those unafraid to experiment, who use technology for the benefits it can bring to them and their clients, rather than for its own sake.

Alun Richards helps coaches find and reach their coaching niche.  Discover yours with Alun’s free mini-course, “Discover Your Coaching Niche”, available from
http://www.brandingyou.org/ecoursesales.html  

© Copyright Alun Richards 2007. All Rights Reserved.  You may freely distribute this article providing you do so in its entirety; ensuring the copyright and contact details above are included.

 

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