Discover Your Coaching Niche

I’m currently sharing the four secrets of Discovering Your Coaching Niche with you.

The first two secrets come from within you; the second two come from the market.

In the last post we talked about the second secret to Discovering Your Coaching Niche. That was to have a niche that is relevant to your knowledge, skills and experience. That way you get credibility.

So are you ready for the third secret?

Secret 3 – Discover where there is a market

It’s no use fishing where there are no fish – you won’t catch anything. Likewise, it’s no use coaching where there is no ready market. Many coaches select a market that is too small to support their services, or a market that is not really interested in their services.

If you select a market that’s too small, your coaching practice will not be viable. Is there a really a market for your services? Are there enough potential clients in that market? How do you know?

Also, if you’re offering services that the market is not interested in, you will get no take-up. There’s another fishing analogy here – ask yourself what bait am I using? The bait I like, or the bait my market likes? What will your market go after – what services do they want and need?

Discover Your Coaching Niche Teleclass

To really get a helping hand to Discover Your Coaching Niche, why not join me, Alun Richards, on 21^st November, 2006 at 8pm GMT (12pm Pacific, 3pm Eastern) for a free teleclass. Sign-up details are here: http://www.askalunrichards.com .

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