Discover Your Coaching Niche

In looking at the tasks that we peform in our coaching practice, we’ve identified the tasks that we can Eliminate, Automate and Simplify. Next we need to identify the tasks only we can do – the tasks we must Execute.

Execute

We’ve now arrived at the core activities of our business. These are the tasks that need to be performed for our business to operate effectively. We only have two more categories left – those only we can do and tasks that could be completed by others.

Execute tasks are those you must do yourself – this naturally includes the delivery of your coaching services. But it also includes a proportion of your marketing tasks.

Content vs Process 

Here, it’s helpful to distinguish between content and process. You need to provide the content for your marketing – the text for your sales letters and your website content.

But others can manage the processes of marketing for you. This might include setting up your website or blog in the first place, uploading your sales pages to the internet, sending out your weekly newsletter, managing your autoresponders and making telephone calls to arrange coaching sessions or meetings.

The key is being ruthless about what do you HAVE to do. If a task is not focused around your core skills, and high-value added activities, you shouldn’t be doing it.

So have a long think about where you add value to your clients, and where there are routine, lower-value tasks that can be delgated to others.

So make a list of those coaching delivery tasks that you cannot delegate, and those marketing activities, or parts of them, that only you can undertake. Once you’ve made the list, look again at what you’re doing. Are you sure you HAVE to be doing all of each of those tasks?

We’ll look at this more in the final part of the EASED model in the next post – Delegate.

Comments are closed.