The EASED Process – Eliminate
I mentioned that the key in being able to deliver coaching services AND market yourself is my EASED process. EASED stands for Eliminate, Automate, Simplify, Execute and Delegate. It allows you to categorise the work you do and find more effective solutions for its completion.
So by now you’ve had a look at a typical week to see where you spend your time. You’ve written down all the major tasks you undertake. This includes your delivery of coaching services, your marketing activities and everything else that doesn’t contribute to your business.
Let’s look at that list and let’s ask ourselves – “Do I really need to be doing all of that?”
In other words, we start the EASED process with Eliminate.
Eliminate Tasks
We will get the biggest payoff from Eliminating tasks which we do not really need to perform.
Looking at your list, what can you Eliminate from your stack of work with no impact to your marketing or delivery? In this category you might find time spent watching TV, playing video games, surfing the ‘net – stuff you like but that doesn’t contribute to your business.
Now, I’m not going to suggest you’ll eliminate all of your TV watching. But when you look at the time you spend per week doing it, you may surprise yourself with how many hours you could save per week when you cut back.
Low Value Tasks
Also in the Eliminate category is low value activities – things you don’t get paid for and that would have no real impact if you didn’t do them. You may find many of these, too.
Frequency of Tasks
With some tasks you could cut down the frequency with which you perform them – for example – food shopping or dusting.
Are there things you do automatically, that are more the result of habit rather than need? Now’s the time to examine these. Often we can get into patterns of behaviour that are comfortable, but don’t take us where we need to be.
Take Action
Once you’ve identified potential activities from your list – just stop doing them! You will probably find you will immediately have more time on your hands. You might want to review the situation in a month or so, to see if there’s any adverse reaction. If there isn’t, keep on not doing these tasks!