The Benefits of Having a Coaching Niche
The benefits of having a coaching niche are significant and act to leverage your marketing efforts across the board. Your positioning is clearer, your services are more targeted, PR is easier, referrals are more common, word of mouth marketing and testimonials are more likely – in a word, all of your marketing efforts have a more clearly defined focus.
And they all point in the direction of getting more business.
So, if you could have the benefits I list in this podcast, wouldn’t you want to have your own coaching niche?
Have a listen to this list and ask yourself – “Given these benefits, what would having a coaching niche do for me, personally?”.
Nicheing Workbook
And if you’re still struggling to find your niche, perhaps you’d benefit from my instantly downloadable workbook – The Branding You Workbook – which is available here:
Niche Benefits Podcast
This is a podcast from my recent teleclass – Discover & Reach Your Coaching Niche, focusing on the benefits of having a coaching niche.