Discover Your Coaching Niche

We already know that vast majority of coaches do not have a specific market niche. We can speculate that there are a number of reasons for this. One could be due to coaches’ desire for variety and options – having a niche might seem to restrict our options.

As coaches we also don’t like the thought of closing down possibilities – and selecting a niche seems to do just that.

But the truth is very different.

There are seven clear reasons for having a specific, defined niche. Read on to discover what these are – I’ll cover the first two below.

Reason 1. You will get known fast

When you have a niche, as you’re not serving a mass market, you will get known by the smaller community faster.

Smaller, specialist communities are tightly-knit – they typically have a rich networks of communication links. So when you’re a coach with a niche, members of that niche get to know about you rapidly.

Reason 2. You’ll know what your clients’ problems are

In a diversified mass market, clients have many different problems. Mass market coaches are therefore unlikely to be able to predict the type of problem a potential new client may have.

As niches are homogeneous and focused, you can quickly identify the biggest problems faced by that niche. So you can spot what your clients need faster, and be able to clearly articulate these needs.

This is an extract from an article of mine that will be published in the ECI Newsletter, which is distributed to members of The European Life Coaching Institute. You can subscribe to the newsletter via this webpage:

http://www.europeancoachinginstitute.org/subscribe.php