Discover Your Coaching Niche

In the last post we began outlining the seven reasons why you must niche.  This post will continue with reasons 3-5.

Reason 3. You will get credibility fast

You get more credibility when clients feel you understand where they are coming from.  When you can show you understand their problems, you are part way to helping them resolve them.  And when you have solutions to their typical problems, you will also get known for your approach and solutions. 

Then people will refer other potential clients to you.  People talk – especially satisfied ones.  When you provide an excellent service to someone they will pass on your name.  When you couple these facts with a small, focused community, your reputation will spread rapidly amongst your target market.

Reason 4. You will get a name as a specialist

As a coach, you want to be the first person your clients think of engaging.  Getting a name as a specialist or expert within a community is an excellent way to accomplish this. 

After all, everyone wants to work with a specialist, not a generalist and people like recommending specialists.  Think – would you want your local GP or a heart specialist to perform open-heart surgery on you? 

Reason 5. Promotion is easier

Promotion is much easier when you have a niche.  Both word of mouth promotion and PR are more likely as there is an angle.  The press, as well as clients, like to label people and companies.  If they can label you in relation to your niche they will remember you – and so will their readers.

This article will continue in the next post.

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