Discover Your Coaching Niche

This is the third and final part of the Research Your Market article.

8. Coverage in the Press

What press coverage does your market niche get? 

Investigate the specialist press relating to your niche.  What are the online and offline newsletters and magazines relating to your niche?  What topics are they featuring?  What problems are they addressing?

9. Your own Experience

It’s likely that you’ve had personal experience of your market niche, and may have been a past (or even current) member of that niche. 

So your experience is valuable.  List the problems you’ve had as a member of the group you’re targeting.  What have been your frustrations, blockers – where have you not been able to move forward? 

List them all out and analyse them.

10. Your Clients

You may have already had clients who are members of your target market.  Cast your mind back to the problems they raised.  Then list all those problems and look for patterns.  Which are the most common problems?  What are the nature of their problems?

Putting it all together

If you’ve spent some time on a number of the above suggestions, you should now have a clear view of the problems your target market is experiencing. 

So now what do you do? 

Well, that’s a topic for next time…

Summary

This article outlines the strategies you can use today to research your target market.  Whether you choose online or offline research, I’ve given you ten free or nearly free ways to get the results you desire.

So why not plan which suggestions you’ll use to get tangible results in the next 30 days?
 
Alun Richards helps coaches find and reach their coaching niche. Discover yours with the free mini-course, “Discover Your Coaching Niche”, available from http://www.brandingyou.org/ecoursesales.html

© Copyright Alun Richards 2007 All Rights Reserved
You may repost this article as long as it’s used in its entirity, including the author contact details and copyright information. 

 

Comments are closed.