Discover Your Coaching Niche

This is the second part of the Research Your Market article, where I discuss 10 quick and easy ways to research your target market.

4. Do a Google Search

Do a simple Google search – www.google.com – and see how many hits there are for your chosen topic.

Then brainstorm the main keywords associated with your niche and your target market.  Search on these keywords and see how many hits each keyword gets. 

You can also look at how many Google Adword ads exist for your niche.  Several pages of Adwords indicates a high demand for your niche.

5. Talk to Your Market

Talk to three members of your target market on the phone & ask what their biggest problems are.
 
What is it that keeps them awake at night?  What are their biggest problems?  What are their fears, failures and frustrations?  What is costing them time and money?  Make notes and look for common problems.

6. Conduct an Online Research Campaign

There are an increasing number of online resources that allow you to research your market.  Two popular sites are Survey Monkey and Askdatabase.

A Survey Monkey campaign (http://www.surveymonkey.com) is free for up to 100 responses.  It is easy to set up, and you don’t need to have a website.  You can ask one or more tailored questions and can include multiple choice questions.

You can conduct an Askdatabase campaign via http://www.askdatabase.com .  This works via a monthly subscription – but you can have a 21-day trial for $1.

7. Activity on the Net

Sign up for and lurk on the forums associated with your niche and observe frequent problems.  Many forums allow members to post questions to the group.  What questions are being asked?  What problems are the members experiencing? 

See how many teleseminars there are that relate to your niche.  Search for teleseminar and “topic” on Google.  See what teleseminars and courses are being offered on your favourite forum.

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