Is Your Chosen Niche Really Viable?
You want to know if your chosen coaching niche is viable?
Here are a few of the key indicators:
a) Are they a homogenous group (same type of issues, concerns, problems, outlook etc)
b) Are they reachable – do you know where exactly to go both online and offline to reach them?
c) Is there enough activity in the niche – (money being spent, newsletters, magazines, press coverage, books, seminars, trade shows etc)
d) Are they hungry - do they have a VERY small number of key problems that they really want help with – and do you know what these are?
Remember, to coach them, you do not have to be the world expert in their problems, at least initially! But if you pick your niche wisely, you’ll soon see patterns emerging about their needs, wants, desires and problems.
And the more you interact with them, the clearer these will become. You’ll get to the point where you can predict what their issues will be before you meet them. That’s when you gain a lot of credibility.
Then when you’re able to resolve their problems – or show them how to, you are REALLY adding value.
The key thing initlally is can you get to them – get in front of them – in person and online easily?
If you can, great. If not, or if it will take a great deal of research work just to find them, I’d select a narrower subset of your market, at least to start with.