Internet Marketing For Coaches – What Internet Tools Should A Coach Select? – Part 3
Conclusions – What These Technology Trends Mean
- The rapidly expanding set of online tools are allowing savvy coaches to leverage their marketing efforts.
- They are benefitting from the tools’ outsourcing, leverage of time and automation.
- The online tools available today can aid coaches in all aspects of their marketing – from market research through prospecting, new product development, packaging and
distribution. - Coaching excellence is no longer enough. Being clear what niche you operate in as a coach is more vital than ever. Your coaching services must be differentiated from the mass of coaches out there. This differentiation may be via the target market you choose to pursue, via your specialisation, or both. These technologies can aid in your differentiation – but only if you’re crystal clear on it already!
- Having a website and newsletter is no longer enough. Both must be targeted at the market segment that will value you as a coach – what you have to offer, your services. And of course, to have credibility, you must be able to demonstrate your skills, experience and knowledge in that area.
- While the list of technologies can seem overwhelming at first, these technologies can help coaches now, and their functionality and scope will only increase.
- The winners in the use of the web-based technologies will be those unafraid to experiment, and who use technology for the benefits it can bring to them and their clients, rather than for its own sake. In other words, they will offering something that is wanted – their content will be relevant and valuable to their target market.
Action Steps
1. Based on what you’ve read above, what are the areas you feel you need to take action on?
2. What are the three specific actions that you will take this week?
1. ______________________________________________________
2. ______________________________________________________
3. ______________________________________________________
3. Based on these actions, what external resources will I need?
Alun Richards provides products and services that help coaches with their marketing. If you’d like to hear more about how Internet tools can help you as a coach, listen to Alun’s recent teleclass on Intenet Marketing Mentoring here:
And you can sign up for Alun’s Internet Marketing Mentoring course here:
http://www.brandingyou.org/immbook.html
© Copyright Alun Richards 2008. All Rights Reserved. You may freely distribute this article providing you do so in its entirety; ensuring the copyright and contact details above are included.