Discover Your Coaching Niche

In our last post we looked at what new technologies should do for a coach. Now let’s look at the hottest technology trends that coaches can benefit from.

The Rise of Blogging

The rise of blogging has been fuelled by the sheer ease of updating a blog. With no need for html knowledge, this in turn has meant a decrease in the need for webmasters.

A coach can now create online content on a blog as quickly and as easily as one can type into Word.
The Use of Audio

Both audio and video are creeping into coaches’ websites. And the ease of adding audio and video to a blog has led to multi-media, content-rich blogs. These are far more attractive to new prospects and to search engines alike.

The next big technology trend in audio is likely to be coaches’ podcasts, growing out of audio postings to blogs.

The Use of Video

YouTube videos embedded into websites and blogs are becoming commonplace. Anyone with a digital cam-corder, digital camera, webcam or even a phone can create video content, upload it to YouTube, and link from your blog or website.

Video recording and editing applications like Camtasia and Jing are making video content creation a breeze.

And the trend has been fuelled further by cheap but quality video camcorders like the Flip video camcorder.

Using Autoresponders

I consider an autoresponder to be the first tool a coach should embrace. The ability to reach so many people so easily, the automation of admin tasks and the leveraging of time make the decision to have an autoresponder an obvious one.

Running Teleseminars

Those coaches who consistently utilise teleseminars, the content of which meets their clients’ needs will prosper. As with other media, the content must be relevant and valuable to the client.

Teleseminars are one of those media that allow a coach to develop a relationship with a prospect rapidly. Then prospects get to know, like and trust the coach rapidly.

The Rise of Social Media

There has been a dramatic rise in the use of social media sites and tools such as Facebook, MySpace and Twitter. Used effectively, these sites can develop and deepen relationships remarkably quickly.

So we’ve covered a number of the more important and fastest growing technologies available to coaches.

In the next posting we’ll look at their implications for coaches.

coaching, marketing, internet marketing, Alun Richards

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