Discover Your Coaching Niche

“The purpose of marketing is to get and keep a customer.”
Theodore Levitt

“But how on earth do I do that?”
A Coach

The Problem

You’re a coach, and you’re not getting clients.  It’s not a matter of your coaching skills – you know that.  Anyone who has had a coaching session with you compliments you on the insights your coaching brings.  Many of your clients have achieved significant changes in their lives, even if you do say so yourself.

So what is the problem, exactly?

The Three Degrees of Pain

The sad news is that this situation is only too common amongst coaches.  And it can come in three degrees of pain – Mild, Moderate and Severe.  Luckily, for even the most severe case, there is treatment available.  Read on to establish how much pain you’re suffering right now, and what to do about it.

First Degree – Mild Pain

Do you recognise this description?  You’re meeting plenty of prospects, and you’re generating some interest in your coaching.  Some prospects sign up for a complimentary coaching session with you.  You get few or no conversions to paying clients, however.

Second Degree – Moderate Pain

Or perhaps it’s worse?  You do get in front of prospects from time to time, but it often seems to be the same old crowd.  You feel your initial energy and excitement in your coaching services beginning to wane.  Is it showing?  You’re a great coach.  You’ve coached loads of people during your training.  Why is it so hard to get clients?

This article continues in the next post.

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