Discover Your Coaching Niche

In the first two posts of this article, I explored the pain of not having coaching clients.  Whether the pain is currently mild, moderate or severe, there is a remedy.  The remedy is to know who you are coaching and know what their problems are.

3. Demonstrate you know what they want – Gaining Credibility

If you don’t know what your prospects want, you’ll be just like any other coach who can’t get clients.  These other coaches can’t get clients because they can’t demonstrate credibility in the eyes of their prospects.  Their prospects just can’t see the relevance to them. 

But you will gain credibility when you demonstrate that you understand the issues and problems your prospects are facing.  That’s so fundamental I’m going to repeat it.  You gain credibility when you demonstrate you understand the issues and problems they are facing.

4. But I don’t know the solution to the problems…

By knowing what the problems are, you’re more than half the way there.  The first step on the way to resolving a problem is to define it unambiguously.  With your coaching skills, if you help your prospect to do just that, the likelihood is that the two of you will be able to work towards a resolution.

Conclusion

If you’re a coach, whether you’re suffering mild, moderate or severe pain in getting clients, there’s a remedy. 

This involves you:
1. Being clear on who you are coaching.
2. Knowing what problems they want solved.
3. Demonstrating you know what they want.
4. Working with your new client to solve their problem.

Alun Richards helps coaches find and reach their coaching niche.  Discover yours with Alun’s free mini-course, “Discover Your Coaching Niche”, available from
http://www.nichecourse.co.uk

© Copyright Alun Richards 2007. All Rights Reserved.  You may freely distribute this article providing you do so in its entirety; ensuring the copyright and contact details above are included.

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