Discover Your Coaching Niche

During our coaching sessions, we coaches take pains to ensure that our client communication is clear and unambiguous.  We accept responsibility for our communication – many of us taking the NLP line that the ‘meaning of our communication is the response we get’.

We encourage our coaching clients to do the same.  We ask them to be precise in what it is that they want.  Of course, we do this partly to help ourselves to help them.  But it’s also vital that our coaching clients themselves have clarity about what it is they are aiming for.

But how many coaches take as much care with their communication in their marketing?  In fact, what is clear communication in our marketing?

As coaches, there are three critical things we need to communicate clearly in terms of our marketing:

1.  For whom we supply our services
2.  What services we offer them and
3.  Under what circumstances.

Let’s take a look at each of these three.

1.  For whom – our target market

The majority of coaches still do not have a clearly defined target market.  Many believe they are generalists and that they can coach anyone.  But in attempting to appeal to everyone, they often find they’re attracting no-one.

The biggest problem for coaches is getting new clients.  And this is unsurprising given the lack of clarity many coaches have about their target market.
 
We need to be absolutely clear on who our target market are.  Who are they specifically, and what are their characteristics?  Communicate this unambiguously, and we may find we’re converting more prospects to clients.

This article continues in the next post.

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