Discover Your Coaching Niche

In part one of this article, we looked at why experienced coaches seek referrals, and the benefits they gain from doing that. This posting looks at exactly how a coach can go about getting referrals on a regular basis.

1. Book a Review Meeting

One way is to book a slot with your coaching client (or sponsor, if it’s in an organisational context) after you’ve delivered a piece of work. Pitch it as a client feedback session or review meeting.

In the meeting, ask for what went well, and what needs more attention.

Naturally, the “what needs more attention” is a cue for selling them more business. Work to understand what the issues are, the scope of them, and what can be done to put them right. Agree the actions you will take.

For what went well – note it down, send it back in an email, and ask if you can use this as a testimonial.

We’re now part way to a referral. Read on in the next post for how to structure your request.

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