How Can I Deliver Coaching Services and Market?
How do coaches find time to market when they are busy delivering their coaching services? My research indicates that this one of the biggest problems faced by coaches in their practices. And it’s particularly acute with coaches who are beginning to get clients.
When I asked coaches, they expressed the problem like this:
- “…creating a balance between spending time selling and marketing and actually coaching.”
- “Finding the time to win the business as well as deliver.”
- “…getting the ‘Marketing and doing’ balance right.”
- “Finding the time to do everything myself (produce product, market, deliver).”
You Must Market Your Coaching Services
Of course, unless we’re actively marketing, our flow of work is going to dry up. So marketing is vital – it’s the lifeblood of our business. If we are not working on our marketing every waking hour while we’re not actually delivering, what are we doing in business?
To paraphrase Dan Kennedy, from his book No BS Direct Marketing – “Your business is the business of marketing of your coaching practice”.
So we must deliver and we must market. But how can we do both? The challenge is to find the time to market while not spending money that start-up coaches simply do not have.
The good news is that this is not a new problem, and is common to consultants, therapists, trainers and solo entrepreneurs of all kinds.
So are there generic solutions out there that we can use? If so, are these applicable to coaches, and are they affordable?
I’ll begin to reveal some practical, implementable solutions in the next post…