Discover Your Coaching Niche

We’ve established that as coaches we must deliver and we must market. But how can we do both? The challenge is to find the time to market while not spending money that start-up coaches simply do not have.

The answer is in my EASED process. But allow me to digress for a moment, to help you understand where this process came from.

I’m a consultant as well as a coach. And as a consultant I’m often asked to redesign business processes to make them more efficient. Here, I typically eliminate waste – in the form of time, effort and money, as a first step in the redesign.

Yet when I looked at the tools I use day to day, they were more suited to the processes of a large organisation, rather than those of a single coach. So I decided to re-engineer the redesign processes I use to make them more suitable to coaches in the field.

The result is the EASED process.

The EASED Process

The key to redesigning your work processes – your day-to-day business procedures – is in my EASED process. EASED stands for Eliminate, Automate, Simplify, Execute and Delegate. It allows you to categorise the work you do and find more effective solutions for its completion.

And it will help you deliver your coaching services and still have time to market. Impossible? Read on…

What Do You Spend Your Time Doing?

First, let’s see what you’re actually doing. Take a look at a typical week and see where you spend your time. Write down all the major tasks you undertake.

This includes your delivery of coaching services, your marketing activities and everything else that doesn’t contribute to your business.

Look at your list – it’s probably quite long. For each item, we’re going to be asking – “Do I really need to be doing all of that?”

So as you consider that, I’ll start the next post with Eliminate.

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