Discover Your Coaching Niche

We found that part-time coaches and those who are starting to build their coaching practice mentioned this issue most frequently.  However, even some experienced coaches have difficulty balancing the time they need to spend marketing and the time they need to deliver their coaching services. 

The issue here is insufficient time to deliver coaching services AND to market those services.  The good news is that this is usually indicative of a growing coaching practice!

While the statement of the issue is straightforward, there are several possible root causes, and a corresponding number of solutions.  The specific solution for you will depend on the root cause of your insufficient time.

Ask yourself the following questions.

1. How am I spending my time currently?

Here, examine how exactly you are spending your coaching week.  Include your coaching time and leisure time.

2. What stops me from undertaking more marketing activities?

And no, it’s not “time”.  Once you identify what you’re doing that’s preventing you from marketing, you can take action on it.

3. Prioritisation – what should I be doing?

Coaches tell us that they benefit from considering the priorities in their lives, and how much time they are able to spend delivering coaching services and marketing.
 
4. Delegation and Outsourcing

Others can benefit from establishing which activities in their coaching, their marketing and their lives have to be performed by them, and which could be outsourced to other providers.

Want more help?

For those coaches wishing to examine this area in more depth, I have an article in www.ezinearticles.com called “Finding Time For Marketing! – How To Have Time To Market As Well As Deliver Your Coaching Services”. 

Summary

In this article I have outlined the seven main problems coaches have in getting clients.  There are solutions for each of these problems, and I have covered several suggestions used by experienced coaches.

Which of these could you implement in your coaching practice this week?

Alun Richards helps coaches find and reach their coaching niche. Discover yours with the free mini-course, “Discover Your Coaching Niche”, available from http://www.brandingyou.org/ecoursesales.html

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