The speaker lineup is world-class, the topic is highly relevant, and it’s not going to be a heavy ‘pitch-fest’. (I’ve attended several of Daniel’s presentation days before).

The day’s theme is that the UK is experiencing an entrepreneur revolution. The barriers to starting a new business have never been lower.  And for those that are already established in business, there have never been more tools available to help them stand out, scale up and punch-above-their-weight in the new economy.

Each of the speakers will deliver a 40 minute talk designed to help you build your brand, raise your profile and make a name for yourself in your industry.

It’s an event designed to cater for people who have something worthy of sharing with the world, which is why I thought you may be interested!

The day is based on the best-selling UK book called “Become a Key Person of Influence” by Daniel Priestley (which I highly recommend, by the way.

I already have my ticket, and the organisers have offered me some great ‘Friend of a Friend’ discounts, so if you would like to join me, I suggest you act soon as the reduced prices are for early-birds using my link and I have a feeling the event will sell out.

To book your tickets, and find out more, use the link below:

http://alunrecommends.com/kpi

I hope to see you there!

All the best,

Alun Richards
 

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•     A squeeze page
•     Sales pages
•     Addition of images, videos, other multi-media content
•     Use a Pinterest plugin to pin your images etc

You can tailor all of these pages to look just like your regular website, so you keep consistency in branding.
 
You can now create a shopping cart with PayPal Shopping Cart and have that appear on a tab/app right within Facebook on your Timeline.
 
So there’s a lot more power with iframes and the new Timeline, and with great power comes, yes great responsibility (LOL), but also, more complexity, time and cost.
 
Creating all this right on Facebook is great, but as it’s more complex than creating a website, it’s not surprising that the functionality doesn’t come at a bargain basement level.
 
I’ve tried most of the FanPage (now Timeline) tools on the market.  Note that you now need one that uses SSL (more complexity!).
 
The two best I’ve found are FanpageEngine and WP FanPro.  Both are paid options.
 
If you want a simple, elegant solution, FanPageEngine is drag and drop simple to use.  And you can add html to some of its templates (to add a squeeze page, for example).  You need the $67 one-off version to add a squeeze page.
 
I also use the excellent WP FanPro, which gives you ultimate flexibility, and this is probably a solution for you if you’re used to setting up and configuring WordPress and if you plan on enhancing your Timeline with multiple functions like a shoppingcart, squeeze page and other functions.  Be prepared for some integration time and effort with WPFanPro.
 
If you have a Timeline with FBML, and want to keep its functionality, get in touch with me at alun@brandingyou.org
 
If you’d prefer to di it yourself, check out WPFanPro or FanPageEngine here:
http://alunrecommends.com/wpfanpro
 
http://alunrecommends.com/fanpageengine

http://askalunaboutvideo.com/
For a free teleseminar about succeeding with video!
Technorati Tags: video, online video, video players, Amazon S3

It’s here:
http://www.squidoo.com/creating-digital-audio-products

It details what equipment to buy to create good quality audio products.  This includes the hardware – what mic, spider-mount, pop-screen and stand, and the audio editing software that I recommend.

Do check it out, and see if it’s useful for you.

You’ve tried hard…but still can’t make a go of it… it’s not Your fault.

You’ve been mislead maybe even lied to! The common practices you followed were wrong. The people who taught you didn’t know any better.

No one was trying to mislead you…it’s just that the common practices have been wrong.

THAT’S ALL ABOUT TO CHANGE…

International Internet Marketing Expert, Armand Morin, has just created a FREE 50-page PDF Report that bares all the false practices and steps that prevent You from achieving the success that’s rightfully Yours.

This FREE report explains each step, what’s wrong with it and why it doesn’t work.

If you’re serious about your business, you NEED this report NOW!!!

It’s not Your fault…up to now…but if you pass up on this FREE report and still don’t achieve success…it WILL be your fault…

It’s absolutely FREE…Click here NOW to get your copy…

http://www.internetdots.com

Sincerely,

Alun Richards

P.S. Take Action Now…This Report will only be available for a limited time.
http://www.internetdots.com

[NOTE: I am a compensated affiliate of the Armand Morin Network]
 

You’re a coach.

And you know how for many coaches, they have no automated way of bringing in customer revenue?

This means that they have to struggle to bring in every individual customer payment.

This means low revenue, and often little or no profit.

Worse than that, – it means worrying when the next customer payment will come in.

Fear that you’ll have to go back to employment to make ends meet.

Well on Thursday 19th May, I’ll share with you  my step-by-step, proven  system to create high value audio products.

Which means an automated stream of coaching income for you – while you sleep.

This is what I will cover:

• The 7 killer audio mistakes you MUST avoid!

• What essential audio equipment you must have  

• - and the best places to get it!

• ALL the software you need  

• - and exactly where to get it for free!

Space is limited.

Reserve your Webinar seat now at:  

https://www3.gotomeeting.com/register/127950246

Title: Audio Secrets Masterclass  

Date: Thursday, May 19, 2011  

Time: 7:00 PM – 8:00 PM BST

After registering you will receive a  

confirmation email containing information about  

joining the Webinar.

System Requirements

PC-based attendees  

Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees  

Required: Mac OS® X 10.4.11 (Tiger®) or newer

To your online success!

Alun.

ps click here to book:  

https://www3.gotomeeting.com/register/127950246

pps make sure you attend live – I will have a VERY special offer ONLY available on the webinar…

Technorati Tags: audio webinar, product creation

The cold had truth is you have to promote it yourself.

And while that may be a shock at first, you are by far and away the best person on this planet to promote your book.

Just follow this list to build the elements of your book promotion strategy.

What is book promotion?

It’s raising the profile of your book in your target audience’s eyes.  You have to first identify clearly what niche your book satisfies.  And then you have to bring it to their attention.

Specifically the aim of book promotion is to take your book from being unheard of through to being a must-buy.

Here is a list of media that you should consider when creating a book promotion strategy.

•    Press Releases
•    Book Exhibitions
•    Media interviews – radio and TV
•    Getting influential reviewers to review it
•    Promotional video
•    Internet marketing
•    Social media
•    Product Launches
•    Conventional advertising in conventional media

Press Releases

You write a announcement that is released to the press that gives details of your book.  Assuming this is of interest to their readers, the release may get published verbatim, or lightly edited.

Press releases follow a fairly standard format, and adhering to this makes it more likely yours will be adopted.

As many journalists rely on online pr sites for their material, being present on these sites makes it very likely that your release will be picked up.

The material does need to be newsworthy, of course.

Book Exhibitions

The advantage of these exhibitions is that those attending are typically interested in publishing or promoting your book.  Don’t expect those attending to be your target market.  These are recommenders, and your job is to find those recommenders that are relevant to your market and your book.

Media interviews – radio and TV

For certain books with fairly wide appeal this can be a great way of getting your message out.  It’s a good idea to get some media coaching so that you know what to expect, and are able to get your points across succinctly in what can be a very short interview!

Getting influential reviewers to review it

If influential people in your industry review your book positively, it can be a great boost to your book’s profile.  Approach these people in plenty of time, and send them a copy of your book, asking what you want.

Getting to be able to reach these people of influence can be a project in itself which requires tenacity and creativity.  Always be respectful of their time and only approach them if they would be interested in reviewing your book.

Internet marketing

In internet marketing, I include email marketing, teleseminars, webinars and podcasts.  One of the most neglected means of book promotion is that pioneered by Alex Mandossian – the webinar series.  With this, you are interviewed in one or a series of teleseminars, in which you reveal the content of the book in answer to your interviewer’s questions.

These can either be free or can be chargeable – especially for a teleseminar series.  You may consider giving the book away in the package charge for your teleseminar series.

Needless to say, you should promote your book to your online list, and consider joint ventures with those people who are likely to already have your prospects on your list.

What applies to teleseminars also applies to podcasts – both yours and those of others.

Social Media

Social media can help create a buzz around your book launch and can also feed into other promotional channels.  They social media where you must have a presence for your book are Twitter, Facebook, YouTube and your blog.

Consider setting up a Facebook Fan Page dedicated to your book, together with a YouTube Channel.  Create a WordPress blog dedicated to promote your book where you can easily post blog entries, short videos and audios to help with your promotion.

Product Launches

Of course conventional publishers do launch books.  But although they do this for J K Rowling, don’t expect them to put much effort into launching your book unless you have agreed a specific book launch budget and what it will contain.

If you follow the guidelines laid out for internet marketing product launches pioneered by Jeff Walker, however, you can get a great deal of the effect while safeguarding your launch budget.

Conventional advertising in conventional media

Very much bottom of the pile is conventional advertising, and the challenge for this is the relevance of your advert in a mass-market medium like a newspaper or a magazine.  While more targeted periodicals are a better bet, there is still the fact that conventional adverts are a scatter-gun approach where you really need a sniper’s rifle.  Conventional adverts are expensive and have a horribly low response rate.

Using direct marketing techniques can be much more effective.

Pulling it all together

I’ve covered all the elements that are considered by conventional publishers for promoting your book.  And I’ve added a number of others that are not well addressed by them.

Your book promotion strategy needs to be comprehensive – to be successful it must contain most of these elements.  It also needs to be planned and co-ordinated to ensure that you reach your target market and find them receptive.

Alun Richards
http://facebook.com/PublishOnKindle

Technorati Tags: book promotion, book marketing, selling your book, book promtion strategies

Facebook this week announced that as of March11th, they will no longer allow any new Static FBML (HTML) applications on your Facebook fan page!

This means, unfortunately, you can’t use the Facebook strategy as described step-by-step by Pete.

It’s not all bad news, but you do have to act fast!  

If you want to use Pete’s strategy:

You have until March 11^th to get a Static FBML page – if you do, you’ll be able to use it and edit it in the future.  But no new Fan Pages can use it.

If you want to get similar results in future, you have to use iframes – a different process.

Also, the profile picture size for Pages has been adjusted from 200×600 to 180×540.

The slightly better news is that if you buy FanPageEngine before March 11^th, you get the version which supports iframes for the same price as now.

Summary

• You can’t use FBML on new Fan Pages after 11^th March.
• From then you have to use a new process using iframes.
• FanPageEngine will support the new iframes process.
• If you get FanPageEngine now, you’ll get iframe support for free.

Get FanPageEngine:

http://bit.ly/emHf9A

Here’s the full story from Facebook:

http://developers.facebook.com/blog/post/462

Technorati Tags: facebook fan pages, alun richards, facebook changes

If you have not created a video and are wondering if it is a wise move, then take a look at the issues below and understand them so that you enter this venture with your eyes wide open.

You Should Always Use a Good Screen Recording Tool
         
This should be rather obvious, yet many people start creating videos with an open source tool or even a web based screen recorder. Bad move.

There’s absolutely nothing wrong with playing around with them. However, if you do, please compare the quality you get when using a nicer tool such as Camtasia.  You can download a free trial to see if you like the features.

Use “PLR Video” Sparingly

Just because there are PLR videos that claim to be able to fill your blog with content doesn’t mean you should use them. Some PLR is great stuff, but if it is the only thing you’ll ever publish on your website, you might as well not build it.

You can use some PLR. Just don’t lay it on so thick. People like blogs that have personality and great content so that human element has to come through which is pretty hard to achieve with only PLR. Update the blog with original, quality videos, promote them and take time to associate with your readers. There is work involved in creating original videos, but on the other hand it can also pay back many times over.

Have A Focus to Your Videos

Whatever the topic of your video is, there should be a purpose and a theme. You can even record a little personal news on occasion (sometimes an off topic video is a welcome break), particularly if you can connect into the overall message of your site. The problem arises when you consistently record things that are all over the map. It is not a compelling reason for anyone to follow your videos. Consider the focus, your theme and the reason for your video. A broad theme is OK as long as people know what you’re all about. This also helps you in the long run to develop content that satisfies your readers.
         
You Will Need to Promote It

The fact of the matter is, you have to submit your videos to the video sharing sites such as YouTube, Vimeo and Metacafe. You are more likely to get someone to click and visit you when they find your video on those sites and you offer them valuable information which brings them back to your website. By promoting with video content, you are warming up your prospects to your products.

There’s No Need To Stress Yourself Out Doing It Alone

By this time, you may be wondering if this video screencasting business is worth your time. It sure sounds like a ton of work in addition to your existing obligations. I’m not going to lie to you. It can be, but the good news is – there are ways to make the work a lot easier with good templates, training videos and coaching from experienced professionals.

Every project has challenges. Small business owners like you realize that owning our business can seem like a giant obstacle course. Yet, we would not trade it for anything. Creating videos is a lot like that. If you understand and accept these facts and still look forward to getting started, you should know there is plenty of help out there. Learning on your own is good but bumping around in the dark too much means you will end up with a lot of bruises which is no fun either.

Free Using Camtasia To Produce Your Videos Webinar

My friends Lon Naylor and Michelle Schoen are delivering a free webinar this Friday, 1am January 14th GMT (Thursday, January 13th at 8 pm ET) to help you get up to speed quickly creating marketing and training videos.

To attend just visit http://bit.ly/fDgbNn

Technorati Tags: video, camtasia, lon naylor, alun richards, webinar