Essential Reading for Persuasion Professionals!
If you’re reading this, you’re interested in the field of persuasion. I don’t know if you’re like me, but my bookshelf is full of persuasion and influence books – from Le Bon’s The Crowd to Cialdini’s Influence – Science and Practice.
And if you’re considering buying this book – Dave Lakhani’s Subliminal Persuasion – you might be wondering “Is this just a rehash of the Cialdini influence principles, or an overview of the fabled cinema subliminal advertising experiments (which never took place) in the 1950s?”
Well, rest easy, as it’s neither. And it has a wealth of information on how to persuade using techniques used by such diverse groups as mass-market advertising agencies to those running cults.
Now, let’s get one thing out of the way straight away – Lakhani uses the term subliminal persuasion in a significantly broader way than you might be imagining. This is not about flashing images at you at a rate that the conscious mind cannot detect. It’s not simply a re-presentation of priming, and it’s not just about embedded commands. It’s all together a great deal more subtle than that.
Lakhani examines the interplay between the medium, the message and how it’s presented. He looks at how the elements contribute to getting over a message that’s not stated explicitly.
The very different methods of subliminal persuasion are outlined and explained. Story-telling as subliminal persuasion is picked apart. How the media use persuasion is peppered with examples.
Chapter 3 – Position and Package your Legend and chapter 5 – Get a Real Endorsement – are essential reading for anyone seeking to attain expert status in their field and be recognised for it.
The book is laced with examples that make the points he makes more understandable and they act as a bridge to your implementation of the ideas.
And for that reason, this is probably a book you’ll come back to time and again – there is a great deal here.
You can get it here:
Technorati Tags: Dave Lakhani, subliminal persuasion, persuasion book