Discover Your Coaching Niche

In the previous posts, we’ve stated that clients want leads rather than clients, and have outlined how coaches can get these leads.

7. So I Don’t Want Clients, I Want Leads? 

Absolutely. To recap, you want a means by which a large number of people from your target market can try you out on a low-cost, low-commitment, low-risk basis.

You want your low-cost product or service to be representative of you and what you offer. It should meet your prospects’ needs, and encourage them to want more from you.

8. So What Do I Do First to Get Leads? 

Locate your target market, and ask them what they want most.  Make sure you cover content and medium.

Listen to the answers. Then act on them!

Conclusion
 
In this article we’ve looked at why coaches should not be looking for clients.  We’ve argued that they should be looking for leads.

And we’ve laid out a process to follow that will ensure you get leads from your target market.

So the only remaining thing is to ask “What are you going to do next, as a result of reading this article?”
 
 
Alun Richards
Author of The BrandingYou! Workbook
Free Discover Your Coaching Niche Mini-Course available here:
http://www.brandingyou.org/ecoursesales.html

© Copyright Alun Richards 2007. All Rights Reserved.  You may freely distribute this article providing you do so in its entirety; ensuring the copyright and contact details above are included.

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