Discover Your Coaching Niche

in the first part of this article, we asserted that coaches don’t want clients – they want leads.  And we started to explore how coaches can attract leads.

4. That’s Quite a List – What Should I Choose? 

Well, rather than you choose what your target market might want, why not ask them?

Its always tempting to assume you know what your market want.  Sometimes it just seems so obvious.  But you can be surprised – it’s much better to ask, and act from knowledge, rather than guess, and act from ignorance.

And while you’re asking them what medium your product should take, do check that the content of the product is what they require, too. 

For example, you might believe that your target market need to know how to get clients. They might actually have a problem with converting prospects.  So ask! 

5. So They Tell Me What They Want – Then What? 

Now you have the most important information about your target market. You know what they want (the content) and what format they want their product or service.

Now all you have to do is produce the product (or service).  As you know it’s what they want, you should have no problem getting them to buy it.  Assuming you can produce the product – or get someone else to do it – you have a means to generate leads like they are going out of style.

Naturally, you’ll want a means to tell your target market about your product, to get it to them and to take payment, and you’ll want to keep your new prospects – your leads’ – details on file.

6. Why Do I Want To Keep My Leads on File? 

Because in the example we used at the start of this article, no-one is going to marry you straight off the street. (Or no-one you’ll be happily married to in a few years time, anyway.) They’re going to want to get to know you over a period of time.

So you’re probably going to have a few more interactions with these leads before any one of them commits and decides to buy your coaching services. Of course, several will drop out along the way. But that’s fine, as long as:
(1) they spend some money first, and
(2) there’s a queue of people to replace them.

This article continues in the next post.

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