Discover Your Coaching Niche

In the first part of this article, we looked at the first three mistakes coaches make when networking.

These were:
1. Not taking your business card
2. Not having a concise answer to “so what do you do?” and
3. Networking with coaches

Let’s continue with the next most common mistakes…

4. Not Being Clear on Who Your Target Market Are

This will kill you quicker than anything else. If you’re not clear on your target market – your niche – you will attract no-one. You’ll end up attending random “networking” events where the likelihood of finding a match with your services is remote.

So before you start planning your networking, get clear on your coaching niche. Then ensure you go to events attended by your target market!

5. Premature Selling

Let’s be clear about what networking is all about. It’s not about you delivering your sales pitch. It’s not even about getting a client at that event. Really. It’s about understanding the needs of the person in front of you and building a relationship.

It may turn out you have nothing relevant to offer them. That’s OK. You may know other resources you can recommend to them – and if you do, be sure to share.

6. Not Making Notes

When you meet a likely prospect, take their business card. Let’s assume you’re getting on well, and there seems to be a match with what they want and your services.

Ask if you can call them in a few days to outline your services in more detail. Write on the card when they’re happy for you to call them. Then make sure you call them then.

This article will continue in the next post.

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