Do You Make These Mistakes When Networking? – Part 1
For coaches, networking, when applied consistently, and focused on your target market, is an excellent way to bring in new leads. But, more often than not, coaches make mistakes that hamper the success of networking as a client-getting strategy.
So, read on, and discover: do you make these mistakes when networking?
1. Not Taking Your Business Card
If you’re networking, you’re going to be collecting business cards, and your prospects will ask for yours. It’s one of the cheapest forms of promotion there is.
So take a stack of cards. If you haven’t got any – order some professionally-produced cards today! Look for recommendations for printers from fellow coaches, or from other professionals.
2. Not Having a Concise Answer to “So what do you do?”
This is so easy to do, yet many fall at the first fence. Have a short elevator speech that makes it clear who you coach, and what solutions you offer. If you haven’t developed you elevator speech yet, my BrandingYou! Workbook will guide you through producing one.
It’s available for instant download via http://www.brandingyou.org/brandingyousales.htm
Give enough information in your first response, but don’t overwhelm. Test out your elevator speech and get feedback on it from your target market.
3. Networking with Other Coaches
Who are you networking with? Naturally, it should be with your target market.
A networking event put on by a coaching association, or attended by other coaches is not the type of networking event you want. Who, there, ultimately, is going to buy your services? No-one! Go to networking event attended by your target market!
This article will continue in the subsequent posts.