Discover Your Coaching Niche

Many coaches hold back from specialising in a niche, and as a result, massively restrict their earnings. 

This article explores common coaching niche myths and shows how much money you might be missing out on, due to not having a niche!

There are several myths about having a coaching niche.  They come up again and again.  Here are the most common.

Myth 1.  You lose out on attracting business because you’re niched.

This is supposedly because you lose people who are not in your niche, either because you turn them down, or they are not attracted to you anymore.

Many coaches who have no niche believe this.  No coaches who have a niche believe this, as they all have evidence to the contrary.  When you’re active in a niche, you get known fast, through word of mouth and through other communication channels.  People outside of your niche will get to hear about you, and ask if you can coach them.

Assuming your practice is not completely full, you can coach them, if you choose to!

Myth 2.  It’s best to have a huge amount of coaching experience (100 people?  200 hours?) before you niche.

Being competent as a coach is essential, of course.  But the difference between a dentist with an income of $40K and one of $400K is not in how they fill teeth.  It’s in how they market themselves. 

Coaching skill and marketing skill are not dependent on each other.

If you’re sure there’s a hungry market, and you know you can supply their needs, why wait? 

This article will continue in the next post.

niche, coaching niche, discover your coaching niche

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