http://askalunaboutvideo.com/
For a free teleseminar about succeeding with video!
Technorati Tags: video, online video, video players, Amazon S3

It’s here:
http://www.squidoo.com/creating-digital-audio-products

It details what equipment to buy to create good quality audio products.  This includes the hardware – what mic, spider-mount, pop-screen and stand, and the audio editing software that I recommend.

Do check it out, and see if it’s useful for you.

You’ve tried hard…but still can’t make a go of it… it’s not Your fault.

You’ve been mislead maybe even lied to! The common practices you followed were wrong. The people who taught you didn’t know any better.

No one was trying to mislead you…it’s just that the common practices have been wrong.

THAT’S ALL ABOUT TO CHANGE…

International Internet Marketing Expert, Armand Morin, has just created a FREE 50-page PDF Report that bares all the false practices and steps that prevent You from achieving the success that’s rightfully Yours.

This FREE report explains each step, what’s wrong with it and why it doesn’t work.

If you’re serious about your business, you NEED this report NOW!!!

It’s not Your fault…up to now…but if you pass up on this FREE report and still don’t achieve success…it WILL be your fault…

It’s absolutely FREE…Click here NOW to get your copy…

http://www.internetdots.com

Sincerely,

Alun Richards

P.S. Take Action Now…This Report will only be available for a limited time.
http://www.internetdots.com

[NOTE: I am a compensated affiliate of the Armand Morin Network]
 

The cold had truth is you have to promote it yourself.

And while that may be a shock at first, you are by far and away the best person on this planet to promote your book.

Just follow this list to build the elements of your book promotion strategy.

What is book promotion?

It’s raising the profile of your book in your target audience’s eyes.  You have to first identify clearly what niche your book satisfies.  And then you have to bring it to their attention.

Specifically the aim of book promotion is to take your book from being unheard of through to being a must-buy.

Here is a list of media that you should consider when creating a book promotion strategy.

•    Press Releases
•    Book Exhibitions
•    Media interviews – radio and TV
•    Getting influential reviewers to review it
•    Promotional video
•    Internet marketing
•    Social media
•    Product Launches
•    Conventional advertising in conventional media

Press Releases

You write a announcement that is released to the press that gives details of your book.  Assuming this is of interest to their readers, the release may get published verbatim, or lightly edited.

Press releases follow a fairly standard format, and adhering to this makes it more likely yours will be adopted.

As many journalists rely on online pr sites for their material, being present on these sites makes it very likely that your release will be picked up.

The material does need to be newsworthy, of course.

Book Exhibitions

The advantage of these exhibitions is that those attending are typically interested in publishing or promoting your book.  Don’t expect those attending to be your target market.  These are recommenders, and your job is to find those recommenders that are relevant to your market and your book.

Media interviews – radio and TV

For certain books with fairly wide appeal this can be a great way of getting your message out.  It’s a good idea to get some media coaching so that you know what to expect, and are able to get your points across succinctly in what can be a very short interview!

Getting influential reviewers to review it

If influential people in your industry review your book positively, it can be a great boost to your book’s profile.  Approach these people in plenty of time, and send them a copy of your book, asking what you want.

Getting to be able to reach these people of influence can be a project in itself which requires tenacity and creativity.  Always be respectful of their time and only approach them if they would be interested in reviewing your book.

Internet marketing

In internet marketing, I include email marketing, teleseminars, webinars and podcasts.  One of the most neglected means of book promotion is that pioneered by Alex Mandossian – the webinar series.  With this, you are interviewed in one or a series of teleseminars, in which you reveal the content of the book in answer to your interviewer’s questions.

These can either be free or can be chargeable – especially for a teleseminar series.  You may consider giving the book away in the package charge for your teleseminar series.

Needless to say, you should promote your book to your online list, and consider joint ventures with those people who are likely to already have your prospects on your list.

What applies to teleseminars also applies to podcasts – both yours and those of others.

Social Media

Social media can help create a buzz around your book launch and can also feed into other promotional channels.  They social media where you must have a presence for your book are Twitter, Facebook, YouTube and your blog.

Consider setting up a Facebook Fan Page dedicated to your book, together with a YouTube Channel.  Create a WordPress blog dedicated to promote your book where you can easily post blog entries, short videos and audios to help with your promotion.

Product Launches

Of course conventional publishers do launch books.  But although they do this for J K Rowling, don’t expect them to put much effort into launching your book unless you have agreed a specific book launch budget and what it will contain.

If you follow the guidelines laid out for internet marketing product launches pioneered by Jeff Walker, however, you can get a great deal of the effect while safeguarding your launch budget.

Conventional advertising in conventional media

Very much bottom of the pile is conventional advertising, and the challenge for this is the relevance of your advert in a mass-market medium like a newspaper or a magazine.  While more targeted periodicals are a better bet, there is still the fact that conventional adverts are a scatter-gun approach where you really need a sniper’s rifle.  Conventional adverts are expensive and have a horribly low response rate.

Using direct marketing techniques can be much more effective.

Pulling it all together

I’ve covered all the elements that are considered by conventional publishers for promoting your book.  And I’ve added a number of others that are not well addressed by them.

Your book promotion strategy needs to be comprehensive – to be successful it must contain most of these elements.  It also needs to be planned and co-ordinated to ensure that you reach your target market and find them receptive.

Alun Richards
http://facebook.com/PublishOnKindle

Technorati Tags: book promotion, book marketing, selling your book, book promtion strategies

Facebook this week announced that as of March11th, they will no longer allow any new Static FBML (HTML) applications on your Facebook fan page!

This means, unfortunately, you can’t use the Facebook strategy as described step-by-step by Pete.

It’s not all bad news, but you do have to act fast!  

If you want to use Pete’s strategy:

You have until March 11^th to get a Static FBML page – if you do, you’ll be able to use it and edit it in the future.  But no new Fan Pages can use it.

If you want to get similar results in future, you have to use iframes – a different process.

Also, the profile picture size for Pages has been adjusted from 200×600 to 180×540.

The slightly better news is that if you buy FanPageEngine before March 11^th, you get the version which supports iframes for the same price as now.

Summary

• You can’t use FBML on new Fan Pages after 11^th March.
• From then you have to use a new process using iframes.
• FanPageEngine will support the new iframes process.
• If you get FanPageEngine now, you’ll get iframe support for free.

Get FanPageEngine:

http://bit.ly/emHf9A

Here’s the full story from Facebook:

http://developers.facebook.com/blog/post/462

Technorati Tags: facebook fan pages, alun richards, facebook changes

Why should you have a website? Really, why should you?

The world has changed in the last ten years. 

Communication is effectively free in this information age, and distribution of your products is either low cost or free.

Putting up a website has become easy, quick and cost-effective.

Today’s’ website is yesterday’s shop in the high street.  Plus it’s the advert in the paper, magazine and TV.  And the postman and courier, fax machine and phone.

But it’s even more than that.

In short, your website now replaces the entire value chain of services starting from your product being available and ending in distribution to your customer.

Your website today should therefore:

• Give you greater exposure to your prospects
• Build a relationship with your prospects
• Effectively promote your products & services
• Sell your products & services via a platform that your target market can use
• Convert your prospects to customers
• Manage the distribution of your products.

But it shouldn’t stop there…

It should reassure and actively retain your clients once they have bought something from you. It should continue to serve your customers the whole time you have a relationship with them. It should allow you to sell different products and services to your customers again and again.

And it should allow you to stand out from your competitors in your customers’ eyes.  It should look different and allow you to differentiate yourself.

Conclusion

Websites are the prime way business in now performed.  It is where people think to go first to do business with you.

Your website should therefore be your way of doing business.  

It should promote your services, collect new leads, convert leads to customers, deepen the relationship with your customers and serve them the whole time they have a business relationship with you.

Your Website Requirements

To be your prime way of doing business, your website must be cost-effective to setup and operate and it must be easy to change to reflect new products and services.  Adding and changing pages should be accomplished quickly and easily.

Changing the look and feel of your site should be easy to accomplish without programming.

It should also be easy to update and adding website additional functionality should be feasible by you.

If you too believe our philosophy, go to http://WorkYourWeb.com and watch our video to discover more.

Technorati Tags: work your web, website, WordPress, alun richards, george kedourie, learn wordpress

Want to know what it is?

It’s interviewing experts.  Yes, I know what you’re thinking!  Yeah, yeah, heard that one.

Here’s the thing.

Have you done it?  And if not, Why not?

Perhaps you don’t know where to start? 

it’s not your fault – no-one has explained it to you step-by-step.  Until now, that is.

I’m fortunate enough to have the rights to sell Jason Fladlien’s hot-off-the-press new product!  It’s a step-by-step guide on how to interview experts – how to approach them, how to get them to agree…

…and how to ensure you make money from it!

But there’s more.

What tools to use.

What not to  do.

If you know Jason, you’ll know he provides some of the best value on the net.  He provides no-nonsense, to the point stuff you can implement straight away.  And you’ll find his product strategy has the following benefits:

* Easy to implement

* Raises your profile!

* You can be pulling in cash two weeks from now!

* You provide massive value

Check out the details here before your competitors do:

http://instantinterviewcash.com/

Cheers for now,

Alun Richards
Technorati Tags: interviewing experts, instant interview cash, interview cash machine

Well, that’s a start, now I shall see about creating some more videos for you to see on the subject of coaching marketing!

More soon…

Now to work through the lengthy list of checking images, videos and audios!

Then we’ll move to giving it a bit of a facelift with a new theme!

I’ll be covering your most burning questions about using one of the most dynamic technologies around today.

Why has video become so important?  Why is every internet marketer worth his salt using it?

You can find out on Tuesday 18th August at 7pm BST (2pm EST, 11am PST).

Just go here: http://www.AskAlunAboutVideo.com

Hope to see you there!