Archive for June, 2008
How To Attain Expert Status
If you want to gain customers and you want them to come to you rather than having to chase them, then you need a specific set of strategies.
When you are recognised as an expert in your field, you will be sought out by prospects.
But what do you do to make this happen? Well, there are a number of tried and tested approaches for attaining expert status.
These include presenting material of relevance to your target market. Telling them what they can do to solve their most pressing problems. The best way to do this is via public speaking – but there are effective and ineffective ways to present to the public. How do you know who to present to, where and when?
Writing and publishing a book is high on the recommended list of strategies. It can serve as an effective business card that opens doors that were previously inaccessible to you. Many people see this as daunting, but it needn’t be.
Press coverage of what you’re doing, especially if you’re presenting in front of a relevant, high profile market can help bolster your image. As can editorial coverage via articles in relevant magazines.
But there are an equal number of online and technology-assisted strategies that have become available, or more accessible, or more cost-effective over the last few years. And these can accelerate your route to expert status.
I’ll be revealing more about these strategies over the next few weeks here, as blog postings, as audio downloads, as presentations, in teleclasses and via CD media.
I can show you how to attain expert status in 90 days. You can order my first overview of these routes to becoming an expert in your field by ordering my Achieve Expert Status in 90 Days CD by clicking here: http://Kunaki.com/Sales.asp?PID=PX00ZSDMIP
And do watch my short Youtube video about it below.
Achieve Expert Status
Essential Reading for Persuasion Professionals!
If you’re reading this, you’re interested in the field of persuasion. I don’t know if you’re like me, but my bookshelf is full of persuasion and influence books – from Le Bon’s The Crowd to Cialdini’s Influence – Science and Practice.
And if you’re considering buying this book – Dave Lakhani’s Subliminal Persuasion – you might be wondering “Is this just a rehash of the Cialdini influence principles, or an overview of the fabled cinema subliminal advertising experiments (which never took place) in the 1950s?”
Well, rest easy, as it’s neither. And it has a wealth of information on how to persuade using techniques used by such diverse groups as mass-market advertising agencies to those running cults.
Now, let’s get one thing out of the way straight away – Lakhani uses the term subliminal persuasion in a significantly broader way than you might be imagining. This is not about flashing images at you at a rate that the conscious mind cannot detect. It’s not simply a re-presentation of priming, and it’s not just about embedded commands. It’s all together a great deal more subtle than that.
Lakhani examines the interplay between the medium, the message and how it’s presented. He looks at how the elements contribute to getting over a message that’s not stated explicitly.
The very different methods of subliminal persuasion are outlined and explained. Story-telling as subliminal persuasion is picked apart. How the media use persuasion is peppered with examples.
Chapter 3 – Position and Package your Legend and chapter 5 – Get a Real Endorsement – are essential reading for anyone seeking to attain expert status in their field and be recognised for it.
The book is laced with examples that make the points he makes more understandable and they act as a bridge to your implementation of the ideas.
And for that reason, this is probably a book you’ll come back to time and again – there is a great deal here.
You can get it here:
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