Discover Your Coaching Niche

This marketing issue was mentioned sufficiently frequently to deserve its own section.

Coaches have a number of concerns with having a niche. Many coaches – more than two thirds according to research – do not have a niche, and many of these claim not to want one.

Some just do not know how to go about discovering their niche. As they are not clear on the first steps to take, they do not take action. The issue gets put on the back burner. And they continue without a niche and without focus for their coaching practice.

Others believe that if they specialise in one area, they will be excluding many potential clients. In fact, the reverse is true. Having a clear niche and target market makes you like a magnet – clients are drawn to you. And the message gets around a tightly defined market very quickly.

Even prospects who are not in your target market may either refer others to you, or may ask “I know you deal with clients in financial services, but do you deal with others?”

The key to discovering your niche is to look at two areas – you and your strengths and what potential market will value them. I spend time on my free Discover Your Coaching Niche Mini-Course helping coaches through this process. You can sign up for this mini-course free via http://www.brandingyou.org/ecoursesales.html

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